Medalia Verde: Agent Green and Charlie Ottley urge brands to pay copyright fees to bears #BearRight
Medalia Verde this week goes to an unusual initiative supporting Romania’s bears.
Agent Green, together with the well-known television producer Charlie Ottley, is making an unusual appeal to build a new bear sanctuary in Romania. International companies are being invited to join the Bear Right campaign by paying copyright fees to bears.
Bears have inspired so many brands — from beer, fabric softener and clothing to sweets and soft drinks. In a series of videos released on social media by Agent Green, Charlie Ottley urges brands that use the image or word “bear” in their identity to pay copyright fees to bears (bear right), thereby contributing to a new sanctuary in Romania. To support the Bear Right initiative, companies can contact a campaign representative online.
Locations under consideration for the sanctuary are mainly in counties with the largest bear populations, such as Harghita, Mureș, Brașov, Covasna and Vrancea. The chosen area would meet the bears’ basic needs, making the natural character of the habitat essential. The territory must include mixed forest containing beech, a meadow, running water and a pond. In this sanctuary, bears will be able to express their natural behaviour and access facilities that stimulate their physical condition and keep them active.
The programme will also seek to reintroduce into the wild those bears that can still be rehabilitated.
Environmental activist and Agent Green president Gabriel Păun told us about the initiative on Misiunea Verde:
Listen to the Misiunea Verde interview in the Europa FM player
